Audio Solutions for UK and EMEA Integrators Boost After Solstice AV Adds AtlasIED to Vendor Portfolio
AtlasIED, recognised globally for its comprehensive range of commercial audio solutions, including point‑source loudspeakers, digitally steerable column systems, beam‑steering technology and scalable digital audio platforms, brings decades of pro‑audio experience to Solstice AV’s reseller ecosystem.
A Strategic Move for Solstice AV and Its Resellers
According to Solstice AV’s Chief Technical Officer Paul Midwood, the partnership isn’t about simply adding another brand, it’s about equipping resellers with “differentiated audio technology for projects where performance, control and intelligibility are critical.” He emphasised that AtlasIED’s portfolio is designed to support both large, acoustically challenging spaces and everyday audio needs with high levels of speech clarity and project‑ready flexibility.
From AtlasIED’s perspective, the collaboration opens a strong UK route to market through a distributor committed to consultative, solution‑led selling and long‑term reseller support. Simon Godfrey, AtlasIED’s Director of Sales for Europe, the Middle East and Africa, noted that Solstice AV’s focus aligns well with how AtlasIED products are specified and deployed, particularly in environments where audio performance is mission‑critical.
Why This Matters to AV & Integration Professionals
For pro‑integration teams across Europe, the partnership illustrates several broader industry trends:
Enhanced audio capability in integrated AV solutions:
As AV systems evolve from simple playback to immersive, multi‑zone environments, integrators demand robust, scalable audio platforms that deliver clarity, coverage and control. AtlasIED’s portfolio, spanning from traditional loudspeakers to advanced beam‑steering and DSP‑driven networks, addresses this demand across sectors.
Strengthened distribution network in the UK and EMEA:
Adding AtlasIED to Solstice AV’s vendor mix enhances the range of solutions available locally to integrators. This enables quicker project turnaround, better technical support and deeper reseller engagement, all important in competitive markets like corporate offices, education campuses and transport hubs.
Alignment with global growth strategies:
The AtlasIED partnership is part of a wider strategy to expand the brand’s footprint internationally, including new distributor agreements across Europe and beyond ahead of the Integrated Systems Europe (ISE) 2026 show. These moves underscore persistent demand for high‑performance audio technology in modern AV ecosystems.
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