Amber Technology Appointed Distributor for Blaze by Sonance Across Australia and New Zealand
Blaze by Sonance is widely recognised for its portfolio of network-enabled power amplifiers and audio solutions, designed specifically for professional installed sound applications. The brand has gained strong traction globally for its focus on reliability, scalability and seamless integration within modern AV ecosystems.
The appointment strengthens Amber Technology’s already extensive professional AV offering, giving Australian and New Zealand integrators greater access to Blaze by Sonance’s audio portfolio through a well-established local distribution network. For integrators, this means improved product availability, local support and streamlined procurement, all critical factors as projects become more complex and timelines tighter.
From a market perspective, the move reflects continued confidence in the region’s pro AV and integration sector. Demand for high-performance audio solutions remains strong across commercial buildings, education, hospitality and public venues, where networked audio and system efficiency are increasingly essential.
The partnership also highlights a broader trend shaping the future of pro integration: closer collaboration between global manufacturers and regional distributors to better support integrators on the ground. As clients expect more integrated, intelligent and scalable solutions, distribution partnerships play a key role in enabling delivery and long-term system performance.
As the industry looks ahead to 2026, Amber Technology’s appointment as Blaze by Sonance distributor is a timely reminder that distribution strategy and product access remain fundamental to the growth and resilience of the professional AV and systems integration market in Australia and New Zealand.
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