Pro Integration Future Europe (PIFE) is proud to announce a new partnership with Sanj Surati, the renowned digital artist, producer and founder of Tiger Heart, who joins the 2026 edition as an ambassador for the show’s inaugural year.
A respected figure at the intersection of art, technology, and immersive experience design, Sanj has spent more than two decades pushing the boundaries of creative innovation. His work spans luxury brands, live events, digital installations and cutting-edge experiential storytelling - making him a perfect fit to help shape a forward-looking platform like Pro Integration Future Europe.
Among Sanj's most memorable accomplishments in the industry include producing a hologram for Her Majesty Queen Elizabeth II for her Jubilee in 2012, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation ever for Alfred Dunhill in Shanghai.
As part of the partnership, Sanj will take on a dual role at PIFE 2026. He will host Day Two of the Future of Integration Summit, bringing his trademark insight, energy and audience-focused storytelling to the theatre. In addition, he will collaborate closely with the PIFE content team to co-curate the agenda for that day, ensuring it reflects the most exciting developments in immersive tech, creative integration, AI-enhanced experiences, digital art, interactive retail, spatial computing and more.
Sanj’s involvement underscores PIFE’s commitment to presenting a fresh, dynamic and truly innovative content programme - one that challenges traditional thinking and celebrates the fast-evolving world of AV, systems integration and experiential environments.
Commenting on the partnership, Sanj said: “I am so excited to be working with the team at Nineteen on the launch of Pro Integration Europe in 2026. Finally there is a fresh injection of enthusiasm into the UK AV space which I see is an opportunity to nurture new perspectives and enhance the UK’s part of an industry that is starting to grow faster than other tech sector on the world stage. The future of this industry starts here. Lets go!"
Pro Integration Future Europe will take place in April 2026 at the NEC Birmingham. With Sanj Surati joining as ambassador, the show is set to deliver a compelling new stage for inspiration, experimentation and industry-wide collaboration.