Video surveillance and security solutions provider Hanwha Vision has unveiled a global brand campaign called “Now You See,” starring Hollywood actress Amanda Seyfried, showcasing the power and value of Proactive Vision Intelligence (PVI).

Directed by Michael Gracey (the filmmaker behind The Greatest Showman) the campaign shifts away from focusing solely on security hardware to focus on the transformative potential of PVI when combined with human inspiration.

Shifting security from reactive to proactive

The cinematic campaign highlights how video technology has evolved into a strategic tool that improves visibility and insight across organisations and supports data-driven decision-making. It combines Seyfried’s exploration of Hanwha Vision technology and her subsequent excitement and awe, with real-world applications of Hanwha Vision solutions including its AI analytics, intelligent automation, and high-quality imaging.

“Video technology is evolving from a passive security tool into a platform for understanding how environments actually function,” said John Lutz Boorman, head of product and marketing at Hanwha Vision Europe. “‘Now You See’ reflects our belief that technology should not just observe the world but help people understand it more clearly and act with greater confidence.”

Showcasing Hanwha Vision solutions in-action

Set on a Hollywood soundstage at Sony Pictures Studios, the campaign follows Seyfried as she participates in a screen test to become the face of Hanwha Vision. She moves through a series of environments, from a smart city to a retail store, a manufacturing facility to an ATM, encountering Hanwha Vision technology in action and seeing its value immediately. This includes heatmapping and people-counting analytics that reveal customer traffic patterns. Upon seeing this, Seyfried concludes that the store requires a new product line and department, showing how visual data insights can inform planning, strategy, and drive growth.

Seyfried then experiences how AI-powered video can complement human oversight. Facing a wall of monitors displaying ATMs, the system automatically flags suspicious movements, such as loitering around the ATMs, detecting the split-second anomalies that human eyes alone would miss. In the academic scene, Seyfried explores Audio Beacon technology that detects screams and breaking glass, increasing situational awareness and creating a safer environment for students.

Using video technology available today

The technologies showcased in the “Now You See” campaign are not conceptual solutions but are actively in operation across industries and organisations globally. During production, the same solutions were used on-set to monitor equipment and crew safety, manage operations, and demonstrate the capabilities of AI-powered video systems in a live environment.

John Lutz Boorman said, “The “Now You See” campaign highlights the shift from reactive security to proactive business intelligence that helps organisations anticipate risks, optimise operations and make data-informed decisions using video and connected technologies. AI-powered video plays an increasingly vital role in our workplaces, stores, transport, public spaces and more. Showcasing the breadth and depth of Hanwha Vision’s solutions through a Hollywood lens allowed us to hone in on the value that Proactive Vision Intelligence offers all organisations and industries.”

Watch the “Now You See” video below:

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